Baby Einstein; Where Discovery Begins

The Baby Einstein Company was started in 1997 by a mom when she discovered that there were no age-appropriate products available to help her share her love of art, classical music, language and poetry with her newborn daughter.

To fill this void, she created the very first Baby Einstein video title
— Baby Einstein Language Nursery.

The company's name was inspired by Albert Einstein — someone who truly embodied a love of the arts, simple curiosity, and a passion for discovery.

Combining her extensive classroom experience with her new parent status, she created a line of instructional videos designed to expose her daughter to the humanities in a fun, interactive way.
Most importantly, these products were created from a baby’s perspective.
The success of her products traveled fast as new parents readily shared with each other their experiences with Baby Einstein.
As this “Parent-to-Parent” word of mouth increased demand for additional products, she expanded the original video line to include a suite of complementary products.

The Baby Einstein product line will continue to grow with the help of The Walt Disney Company.

Baby Einstein products are not designed to make babies smarter. Rather, Baby Einstein products are specifically designed to engage babies and provide parents with tools to help expose their little ones to the world around them in playful and enriching ways — stimulating a baby's natural curiosity.

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